We’re building the best long-term home for outstanding electrical services companies, where great teams can keep growing, innovating, and thriving for decades to come.

Operators. Investors. Partners for the long term.

For more than six years, we’ve worked together building and operating companies across multiple industries. We’ve been in the trenches, hiring teams, creating systems, and working side-by-side with management to scale operations and navigate major transitions. Along the way, we’ve supported owners through challenges and helped their companies emerge stronger.

Above all, we’re passionate about partnering with great operators. We don’t pretend to be industry experts on day one. Instead, we back strong teams, giving them the freedom, resources, and support to succeed for the long term.

A man in business attire sitting at a table in a modern office space with a blue padded partition behind him.

  • Co-Founder & CEO

    Tom Baldwin has spent his career helping great companies grow, first as an investor and operator, and now as a long-term business builder. Before founding Eterna Power Group, Tom was a Partner at Discovery Americas, where he led investments across healthcare, transportation, logistics, and education. He was the lead partner on multiple roll-ups and complex turnarounds, working side-by-side with management teams to drive growth and operational excellence.

    Earlier in his career, Tom served as CFO of Mas, a leading international cargo airline, and co-founded a venture-backed startup. He began his career in New York at Goldman Sachs, advising on mergers and capital markets transactions.

    Tom co-founded Eterna to bring a long-term, people-first approach to business ownership, building a permanent home for exceptional companies and the leaders who run them.

A man in a navy blue suit and white shirt sitting at a yellow table in a modern office with glass walls.

  • Co-Founder

    Fernando Conchas has spent his career building, transforming, and growing real businesses. Before co-founding Eterna Power Group, he led Corporate Development at AISG, the leading aircraft maintenance company in the Americas, where he oversaw M&A, post-merger integration, and strategic growth initiatives.

    Prior to AISG, Fernando was a Senior Investment Professional at Discovery Americas, focusing on aviation and education businesses, including AISG, Merited, and Mas.

    Fernando began his career in Equity Research at Morgan Stanley in Mexico City, covering Latin American food and beverage companies.

    He co-founded Eterna Power Group to combine disciplined investing with a hands-on, long-term approach, partnering with great operators and giving them the freedom, resources, and support to grow for decades to come.

The Principles That Guide Us

  • Built to Last

    We buy to hold. Our focus is on steady, sustainable growth that compounds over time and creates lasting value for everyone involved. We give our teams the tools and support they need to keep scaling while staying true to what already makes them great.

    Eterna Power Group is backed by committed, permanent, world-class investors who share our long-term philosophy.

  • Powered by People

    We’re a people-first company. We partner with, invest in, and retain great leaders and teams who share our values.

    Our mission is to help operators unlock growth without disrupting what already works, and to create an environment where people can thrive for decades to come.

  • Empowered to Build

    Our approach is simple: we back capable leaders and give them the freedom to operate, grow, and innovate. We believe in simplicity, accountability, and speed, principles that drive entrepreneurial performance and eliminate unnecessary bureaucracy.

  • Guided by Respect

    We approach every business with humility and care. Our goal is to learn from what has already been built and help operators scale those strengths to achieve lasting, profitable growth.